The historic square has had many lives: from chocolate factory to tourist attraction, and remains a landmark symbol. However, the iconic property has not evolved to keep up with the trends of one of the most dynamic cities in the world: San Francisco. The Square needed to look forward and recreate itself into the image of a modern square serving an eclectic urban audience.

:MINT is creating a brand for Ghirardelli Square that will mirror its historical transformation and will change the way the Square is perceived by literally creating a whole new sophisticated retail community in San Francisco. By creating a brand reflecting an iconic urban piazza, :MINT’s brand transformation of this landmark will be complete.