ecoAmerica is an environmental non-profit agency that shifts personal and civic choices with innovative consumer research and marketing. By developing customized consumer marketing programs that leverage partnerships, ecoAmerica produces tangible, measurable results that invite ‘people focused environmentalism’.

:MINT created a brand that is truly distinct because it is based upon American values not just ecological concerns. The ecoAmerica brand suggests an aspirational but approachable call-to-action that is both practical and beneficial for its audience.