Aligning Brand with Business
MINT_ButterfieldBank
MINT_ButterfieldBank
MINT_ButterfieldBank
MINT_ButterfieldBank

Butterfield Bank

Front Street to Wall Street

Butterfield Bank is an offshore, Bermuda-based private bank serving retail and institutional clients and remains a beacon of independent, local banking in the region. Butterfield launched an online, self-directed brokerage offering their investment-active clients the ability to research, trade and manage investments anytime and from anywhere.

:MINT created a branded campaign to reinforce Butterfield's local Front Street, Hamilton presence while illustrating the investment platform's capital market reach by harnessing the power of Wall Street and offering this Click-to-Trade service to all of their retail and private banking clients.

Brand Messaging
Collateral
Website
Media Planning