Aligning Brand with Business
MINT_AlpineMeadows
MINT_AlpineMeadows
MINT_AlpineMeadows
MINT_AlpineMeadows
MINT_AlpineMeadows

Alpine Meadows Resort

Unfiltered

Alpine Meadows is Tahoe Basin's pure, authentic and approachable winter resort offering true snow enthusiasts convenient access to 2400 acres of immaculately groomed family fun and a diverse mountain terrain of powder bowls, chutes and slopes with spectacular Lake Tahoe views.

:MINT created an entirely new brand that articulated and reflected its true mountain character without all the frills. With its incredibly loyal snow-enthusiast base the brand went back to its roots and celebrated an "all ski" experience that was "Unfiltered".

Brand Messaging
Identity
Collateral
Media Planning
Social Media
Brandscapes