Aligning Brand with Business
MINT_HotelLucent
MINT_HotelLucent
MINT_HotelLucent
MINT_HotelLucent
MINT_HotelLucent

Hotel Lucent

Work. Play. Connect.

Hotel Lucent is a Mid-Century inspired design that embraces the indoor/outdoor lifestyle and embodies the Silicon Valley experience of Work. Play. Connect. It’s a place where like minded individuals can meet for business, social activities and network, just minutes away from the heart of Palo Alto and Stanford University.

:MINT took the architectural features as inspiration for naming and branding this boutique hotel. An approachable and easy direction is expressed to convey the hotel as anything but stuffy, fussy or pretentious. A design hotel created for the technology crowd to come and go while always being connected – Silicon Valley all the way.

Brand Messaging
Naming
Identity
Collateral