Aligning Brand with Business
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon

LuckDragon Bilingual NoForm

Lucky Dragon

We Speak Chinese

Lucky Dragon is a Las Vegas casino, hotel, and restaurant destination focused on delivering an authentic Chinese Lifestyle experience. A community gathering hot spot where the promise of good fortune is “We Speak Chinese.”

:MINT was brought on to "awaken the fire from within" and create a brand for the casino, restaurants, hotel and spa that spoke to an international, national, regional and local audience.

Brand Messaging
Naming
Identity
Collateral
Website
Media Planning
Social Media
Video
Brandscapes