Aligning Brand with Business
MINT_PacificBeachHotel
MINT_PacificBeachHotel
MINT_PacificBeachHotel
MINT_PacificBeachHotel
MINT_PacificBeachHotel

Pacific Beach Hotel

Where Aloha Lives

Pacific Beach is a beachfront Waikiki hotel that exemplifies the “Aloha Spirit.” Located where Waikiki was founded and steps to shopping, dining and local attractions, this destination has been the perfect spot for locals and visitors for generations. The perfect jumping off point for a visitors next "Hawaiian adventure".

:MINT reinvented the brand direction with an approachable and comforting attitude that spoke to the community and made guests feel like a local.

Brand Messaging
Naming
Collateral
Media Planning
Social Media
Video
Brandscapes