Aligning Brand with Business
MINT_RosewoodHotel
MINT_RosewoodHotel
MINT_RosewoodHotel
MINT_RosewoodHotel

Rosewood Hotels & Resorts

An Inspired Retreat

Rosewood Hotels & Resorts is a luxury hospitality brand with 5-star properties in cities, on beaches and in rural oases around the world. Opening a new property in the heart of Silicon Valley with a comfortably elegant restaurant and world-class spa presented a great opportunity to balance the innovation of the Valley with the inspiration of the region's natural beauty.

:MINT developed a brand platform inspired by the hotel's natural surroundingsĀ and the effect it has on its guests, members, food, spa and weddings.

Brand Messaging
Naming
Identity
Collateral
Media Planning
Social Media
Brandscapes