The historic square has had many lives: from chocolate factory to tourist attraction, and remains a landmark symbol. However, the iconic property had not evolved to keep up with the trends of San Francisco, one of the most dynamic cities in the world. Ghirardelli Square needed to look forward and recreate itself into the image of a modern lifestyle experience serving an eclectic urban audience.
:MINT created a brand for Ghirardelli Square that mirrored what locals were excited about in their unique neighborhoods. A place where visitors could savor the day and experience a piece of San Francisco, today. This transformation created a new community for a new century.