Aligning Brand with Business
MINT_SF Chefs
MINT_SF Chefs
MINT_SF Chefs
MINT_SF Chefs
MINT_SF Chefs
MINT_SF Chefs
MINT_SF Chefs

Golden Gate Restaurants

San Francisco's Premiere Culinary Weekend

SF Chefs.Food.Wine. is the premiere urban food and wine weekend experience for the sophisticated palate. Set in San Francisco's Union Square this annual event is the epicenter of culinary innovation and celebrates local talent, regional ingredients and Northern Californian flair. The relaxed yet refined event allow participants to interact directly with chefs, wineries, and mixologists.

:MINT created a bold event brand evocative of a Napa market with an infusion of urban vibe. This concept represents the sophisticated culture of food and wine in the Bay Area and captures the essence of the region's unique character.

Brand Messaging
Identity
Collateral
Website
Media Planning
Social Media
Video
Brandscapes