Aligning Brand with Business
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina
MINT_MYChina

Transport yourself to M.Y. China October 2012

M.Y. China

See. Taste. Discover.

World renowned chef Martin Yan and his team transport the sights, tastes and discoveries of modern-day Chinese food to a Western audience. This unique restaurant concept houses an open kitchen so guests can watch chefs pull and twist noodles, peer at the live fire wok action, and get close enough to see the skill of dumpling making. 

:MINT was tasked to create a brand that merged eastern ideals with western vibe but also scalable for growth. The brand message had to be simple and to the point: inspire the audience to be open to trying exotic flavors and get ready for performance cooking seen in the chicest establishments in China. 

Brand Messaging
Naming
Identity
Collateral
Website
Social Media
Video
Brandscapes