Shift: Celebrate the Elements
The PlumpJack Group is a passionate, collective experience of the senses. Grounded in the communities it serves – San Francisco, Napa Valley, and Lake Tahoe – PlumpJack celebrates the essence of social, sophisticated living with its restaurants & bars, hotels & resorts, wineries & wines, retail shops and real estate developments.
:MINT embraced PlumpJack's diverse collection of businesses and expressed them through a common experience – a celebration of the elements: air, earth, fire and water. Along with its local sense of celebrity, a new tagline was born – Between the Earth and the Stars – a place that nuture your soul and makes you feel like a star.
- > Identity
- > Sales Collateral
- > Web Media
- > Communications
- > Broadcast
- > Advertising