Aligning Brand with Business
Skye Nashville
Skye Nashville
Skye Nashville
Skye Nashville
Skye Nashville
Skye Nashville

Skye Nashville

Nashville's New Wave

SKYE is a dramatic event space perched at the top of the Sheraton Grand in downtown Nashville. Weddings, corporate events, private parties & opening night receptions bask in the glow of 360° views of the Nashville skyline. Designed to offer guests with an exclusive and private experience, SKYE is for those who are trendsetters of the city’s new wave.

:MINT took a 70s architectural gem and rebranded it with a new name, brand direction and positioned it as a place where notable stories of Nashville will be made and told.

Brand Messaging
Naming
Identity
Collateral
Website