Aligning Brand with Business
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TheatreFIRST

Bringing Theatre Back to Oakland

TheatreFIRST is Oakland's resident professional theatre company committed to bringing the finest theatre to the Bay Area. TheatreFIRST has been in existence for over 15 years and recently moved to a new home at the historic Fox Theatre in downtown Oakland. Time for a fresh start.

:MINT created a vibrant new look for TheatreFIRST inspired by the history and culture of Oakland and the kaleidoscope of the senses. The brand expresses the passion and energy brought to the audience through the live theatre experience.

Brand Messaging
Identity
Collateral
Website
Brandscapes