Shift: Work Smart Not Hard

SalesGenie.com, a product of Info USA – the market-leading public data company, is the sales leads portal providing highly qualified consumer and business information to sales individuals and organizations worldwide. Web-enabled subscriptions provide sales people with access to limitless, accurate demographic prospect data.

:MINT seized the opportunity to take an irreverent, cheeky approach, by creating an animated commercial campaign for SalesGenie – producing two unique animated spots on the world's most dramatic brand stage: the 2008 Super Bowl (XLII). By embracing the often bleak landscape of sales, :MINT created colorful, quirky tales of sales success to promote the brand.

• > Brand Development
• > Broadcast
• > Advertising