Aligning Brand with Business
MINT_Laufer
MINT_Laufer
MINT_Laufer
MINT_Laufer

Laufer

On. Off. Safe.

Laufer is the engineer of a patent-protected lighting solution for Mega Wind Turbines which satisfies the needs of aviators, wind farm owners, and surrounding communities concerned with light pollution at night.

:MINT positioned the Laufer brand to demonstrate the simplicity and efficiency of its innovative product. The messaging needed to maintain a balance between technical information for industry professionals, as well as discuss the impact on natural beauty and air safety, issues important to the local community.

Brand Messaging
Naming
Identity
Collateral
Website