Aligning Brand with Business
MINT_Vocera
MINT_Vocera
MINT_Vocera
MINT_Vocera
MINT_Vocera

Vocera

Conducting Communication

Vocera provides a breakthrough patient care communication experience by delivering the right information to the right person at the right time. As an emerging technology leader in healthcare communications, both the challenge and opportunity existed to evolve their brand positioning from from more of a tactical communication provider to one of a strategic solution.

:MINT looked to establish Vocera as the new benchmark of hospital communication, where a 'Vocera  Hospital' is a seamless, efficient, safe, quality-centric, patient-focused organization that is redefining the way healthcare is provided, managed and implemented. A Vocera Hospital is one where communication is conducted, healthcare is harmonized, and patient experience is paramount.

Brand Messaging
Naming
Identity
Collateral
Website
Media Planning
Brandscapes