Aligning Brand with Business

Burleson & Company

Inquisitive. Constructive. Creative.

Burleson + Company collaborates with clients to simplify and energize their financial life so they can continue doing what they enjoy most. Through their inquisitive minds, constructive planning, and creative strategies, Bco aims to turn life’s realities and complexities into life’s riches – allowing clients to enjoy the journey along the way.

:MINT collaborated with the Burleson team to create a brand that represented the bold and inquisitive nature of the firm and the type of clients they most enjoyed working with. Colorful, playful and unexpected creative asked clients the important question of “How’s Life?”

Brand Messaging
Naming
Identity
Collateral
Website