Aligning Brand with Business
MINT_Shenkman_Capital
MINT_Shenkman_Capital
MINT_Shenkman_Capital
MINT_Shenkman_Capital
MINT_Shenkman_Capital
MINT_Shenkman_Capital
MINT_Shenkman_Capital

Shenkman Capital

Discipline Drives Performance

Shenkman Capital is one of the world leaders in credit research and the management of high yield investments. Since 1985, they have proven that rigorous credit research takes patience and discipline. Shenkman utilizes a time-tested process, experience, and intelligence to deliver the best possible results for their investors.

:MINT rebranded Shenkman to reflect their knowledge of the high yield market and their renowned conservative style. The brand and messages underscored the solid, grounded approach and mastery in this specialized arena.

Brand Messaging
Naming
Identity
Collateral
Website