Aligning Brand with Business
MINT_AppliedMaterials
MINT_AppliedMaterials
MINT_AppliedMaterials
MINT_AppliedMaterials
MINT_AppliedMaterials
MINT_AppliedMaterials

SmartFactoryMAP Video 120816

Applied Materials

Making Factories Smarter Around the Globe

The Applied SmartFactory is the most comprehensive control and productivity suite in manufacturing. It is powered by technologies that are widely proven and deeply mature in high volume factories worldwide. Applied SmartFactory senses factory activity, decides and predicts next actions, and initiates resolution. Its customers are increasing yield and product output, reducing cycle times and costs, and increasing profitability.

:MINT was tasked with creating a series of colorful sales videos to describe the products and services within the Applied SmartFactory set of solutions. Turning what can sometimes be dry information into dynamic content for Applied Materials customers in both English and Chinese.

Brand Messaging
Identity
Video