Aligning Brand with Business

Prio Wealth

What are your priorities?

Prio Wealth is a forward thinking investment advisory firm utilizing a set of interactive tools designed to give clients clarity, confidence and control over their finances. At Prio, they believe it’s not what you leave – it’s what you live. 

:MINT was tasked with reinventing their firm of 30 years with a new message, name and brand to meet the needs of investors today. Looking through the lens of a younger audience that uses tools and technology, are socially responsible and have the need for personalized service, the Prio Wealth brand focused on bringing money and life into sync.

Brand Messaging
Naming
Identity
Collateral
Website
Social Media
Video